Amazon Fresh

Have you heard of Amazon Fresh? Amazon has jumped into the grocery business. As far as I know they are still limited to the Seattle area. It is BY FAR the easiest grocery site that I have ever used. Hands down, beats Albertsons and Safeway.

They stock an extensive array of vegan products that I buy for Micah. They are also very responsive to email requests. I emailed asking if they could stock lime soy yogurt as it's the only flavor Micah will eat. The next time I looked it was on there!

A unique aspect of Amazon fresh is their delivery system. If you order by midnight, you can have your groceries on your front doorstep by 6 am packed in coolers. Wow. You simply leave the coolers on your front doorstep and they will come by and pick them up. There is also only a $25 minimum delivery order to avoid paying for delivery. This was my main area of complaint with Safeway/Albertsons. I would go through and order all my groceries, only to find that the soonest I could have them delivered would be 3-4 days from now! I don't know about you, but I'm not that organized to order groceries 3 days ahead of time. On top of that, Safeway doesn't charge you until they deliver the groceries, which makes sense. However, if the sale price expires before you can get the groceries delivered then you get charged the higher price. Even if the product was on sale when you ordered.

All that to say is that Amazon is much more user friendly. I just hope they can make enough to stay in business and not go the way of Home Grocer and WebVan.